Wednesday, August 30, 2006

New Marketing Strategy

I get a lot of emails. I have three email addresses and I'm about to add a fourth. Oh, and I have myspace email as well. I try to keep up with everyone and everything I can, but it gets easy for things to slip through the cracks.

Let me be honest and spill the beans. I missed a jewelry party this weekend even though I got two Evites to attend. I knew on Wednesday of last week that I'd be busy Saturday earning my IMDB credit and helping my boss at an event, maybe hitting an audition if I could make it. I could've responded to the email and said, "Eek! I'm too busy but keep me on your list." I missed a friend's play earlier this month (?) because I got a myspace bulletin and didn't write it in my datebook. Eventually the bulletin was pushed to the side by "26 things I did last week" surveys. I had another friend who auditioned for the same part as me but she was cast. Her show ended this weekend. I got two emails from her (which should be enough) about the show's month-long run and I still managed to miss it. I didn't write it down anywhere. If I expect people to see my shows, I've got to figure out a way to make this promotion thing work.

Another friend was in a show earlier this year. She sent me a postcard. I was going to attend but Andrew had class on the only night I could've gone so I had no way to get there. However, I remembered her show and would've made one of the three shows if I had a way to get there. What's the difference between her show and the others? She mailed me a postcard. I can put a postcard somewhere to remind me. Sure, I could print out emails but they'd wind up in the pile of other emails I really wanted to study and do something about. The postcards don't get lost in the shuffle of cyberspace. Besides, I'm old-fashioned. I like things I can touch.

My plan is to collect up mailing addresses from all my friends and associates so I can mail them postcards when I do a show. I'll still send out the Evites and post the bulletins, but this will reach the people who are as bad with their e-communications as I can be. (This is your cue to send me your data to add to my personal mailing list.) You can email me your contact data at Put "mailing list" in the subject line.

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